Course details
Bootstrapping—launching and managing a business that is primarily self-funded—is a popular but difficult entrepreneurial endeavor. Author and entrepreneur Rudolph Rosenberg shows entrepreneurs how to bootstrap a business via solid planning and rigorous attention to all aspects of the venture.
He shows why beginning with the end is important: framing the venture by anticipating your exit strategy. He explores key resource-planning factors as well as the competencies and considerations required to fund and grow a bootstrapped business. The course then details how to manage the startup and evaluate it realistically to determine whether to stay the course or pull the plug. Finally, viewers will learn how to validate the business-plan assumptions effectively to determine viability and growth trajectory.
Instructor
Rudolph RosenbergGroup Chief Financial Officer at Allo-Media Rudolph Rosenberg is a global leader in finance and business.Rudolph has been working for over two decades with businesses large and small, helping them achieve higher levels of performance through his pragmatic and action-oriented approach. He is passionate about helping people and companies achieve their full potential and developing content that simplifies the learning and understanding of business, entrepreneurship, and finance, and empowers anyone who is looking to get ahead and be successful.Rudolph shares his time between his CFO activities for leading tech companies and authoring finance and business content. You can find more information about him and get in contact through his website at rudolphrosenberg.com.
Welcome
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(xylophone music) – Hi, I’m Rudolph Rosenberg, and welcome to Bootstrapping Your Business. Bootstrapping is all about being efficient and strategic with your money, so your business can be primarily self-funded. In this course we’ll talk about how to manage your spending, we’ll look at significant costs to your business and how to keep them under control. We’ll look at generating revenue by attracting and retaining customers. Then we’ll talk about managing your business to determine if you’re on the right track as you make business decisions. We’ll go over ways to acquire the competencies you need, which may mean working with other professionals or hiring employees. Finally, we’ll talk about work-life balance and how to make sure you keep some boundaries between your personal life and work. While this course is primarily directed to entrepreneurs and startups, bootstrapping techniques can be very beneficial to companies at any size. Now let’s get started with Bootstrapping Your…